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Introducing: Lytics Journey Reporting

Michael Lange | Feb 16, 2016

See people move through the customer journey and measure their progress and interactions using Lytics Journey Reporting. Build a customer journey that is measurable, based on your key marketing goals.

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Data Science for Marketing Is More Approachable Than You Think

Andrew Nhem | Jan 8, 2016

http://www.getlytics.com/blog/post/smarter_personalized_email

If we understand the intent of our customers through how they interact with our brand and web presence, there's no excuse for us to not send personalized, relevant email. If anything, we can be less annoying with our campaigns.